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Privacy Policy

Effective Date: August 6, 2025
Last Updated: August 6, 2025

Mela.love ("Mela", "we", "us", or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at www.mela.love, use our mobile or web applications, or otherwise engage with our platform (collectively, the "Services").

Please read this policy carefully. By using our Services, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide to Us

When you use Mela, we may collect the following types of personal information:

  • Account Information: Name, email address, phone number, username, password
  • Influencer Information: Social media handles, media content, identity verification documents
  • Business Information (Restaurants): Contact name, business name, business address, tax ID
  • Payment Information: While we do not store credit card details directly, we may collect transaction metadata (e.g., amount, payment status) via third-party processors (e.g., Stripe)
  • Communications: Feedback, support queries, reviews, emails

1.2 Information We Automatically Collect

We may automatically collect the following:

  • Usage Data: Pages viewed, time spent, clicks, referring URL
  • Device Data: Device type, operating system, browser type, IP address
  • Location Data: General location based on IP or GPS (with consent)

1.3 Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

  • Remember user preferences
  • Track platform engagement
  • Serve personalized content and advertising

2. How We Use Your Information

We use your personal data to:

  • Create and manage your Mela account
  • Enable influencers to publish, manage, and promote campaigns
  • Facilitate digital deal purchases and redemptions
  • Communicate with you (transactional and marketing)
  • Detect and prevent fraud or abuse
  • Comply with legal obligations
  • Improve our platform, features, and user experience

3. Sharing and Disclosure of Information

We do not sell your personal data. We may share your information only in the following situations:

3.1 With Service Providers

  • Payment processors (e.g., Stripe)
  • SMS/Email delivery services (e.g., Twilio, SendGrid)
  • Cloud infrastructure and analytics (e.g., Supabase, Google Analytics)

3.2 With Other Users

  • Influencers may see basic metrics on deal performance.
  • Restaurants may see aggregated insights and anonymized customer feedback.

3.3 Legal Obligations

We may disclose information if required to:

  • Comply with applicable law, regulation, or legal process
  • Respond to a valid subpoena, warrant, or court order
  • Protect Mela's rights or safety, or that of users or the public

4. Data Retention

We retain your information for as long as your account is active or as needed to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal or regulatory obligations
  • Resolve disputes or enforce agreements

You can request deletion of your account or data by contacting us at privacy@mela.love.

5. Your Privacy Rights

5.1 Under the General Data Protection Regulation (GDPR)

If you are located in the European Union or UK, you have rights to:

  • Access your personal data
  • Correct inaccuracies
  • Request deletion ("right to be forgotten")
  • Restrict or object to processing
  • Data portability

5.2 Under the California Consumer Privacy Act (CCPA)

If you are a California resident, you have the right to:

  • Know what personal data we collect and how we use it
  • Request deletion of your data
  • Opt out of the sale of personal information (Mela does not sell your data)

You may exercise these rights by contacting us at privacy@mela.love.

6. Data Security

We take reasonable and industry-standard security measures to protect your data, including:

  • TLS encryption
  • Secure authentication
  • Limited access controls

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Children's Privacy

Mela is not intended for children under the age of 13. We do not knowingly collect data from children. If you believe we have, please contact us to remove the data.

8. International Data Transfers

If you are accessing our Services from outside the United States, your data may be processed in the U.S. or other jurisdictions. By using Mela, you consent to such transfers.

9. Third-Party Links and Services

Our platform may contain links to third-party services (e.g., Instagram, restaurant websites). We are not responsible for their privacy practices. Please review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted. We'll notify you of material updates via email or a notice in the app.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

📧 Email: privacy@mela.love
📍 Address: Mela.love, 123 Influence St, Brooklyn, NY 11201, USA